WhatsApp Status alone has over 500 million daily active users. Second, WhatsApp is underrated as a digital communications channel. It enables community managers to engage with customers quickly and easily on a platform they’re comfortable with. The US ranks third with 75 million active users.īeyond just the scale of its user base, there are three main reasons businesses should seriously consider developing a presence on WhatsApp.įirst, WhatsApp is a useful customer service channel. This is especially true if your business has a presence in countries such as Brazil or India, with 108 million and 390 million active users. WhatsApp’s sheer audience size makes it appealing for marketers right off the bat.
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